Franchised filling has laid the foundation for today's beverage pattern in China (Part 2)
Tianjin's "jinmeile" and Shanghai's "xuefeili" have been engaged in franchised filling production since they were put into production. After 10 years of development, a number of new franchised plants have been developed and some unqualified franchised plants have been eliminated. For example, in the manufacturing of underbody components, they have been filling and producing in domestic beverage plants for more than 40 years, However, domestic beverage factories are generally old, with small scale, heavy burden, lack of funds and talents, coupled with fierce competition in the beverage market... And other difficulties, their development is relatively slow. Some developed rapidly in the first few years before they were put on the market, with promising prospects. However, due to the lack of advertising and market promotion, they began to decline in the next few years, and some filling factories due to enterprise mechanism problems, The head office had a difficult life, which affected the operation of the beverage branch. In the end, the profitable beverage branch had to close down due to the bankruptcy of the head office. If we want to achieve greater development in the future, we must increase considerable market input costs
Tianjin's "jinmeile" and Shanghai's "xuefeili" have always been engaged in licensed filling or listing production since they were put into operation. After 10 years of development, they have developed a number of new licensed plants and eliminated a number of unqualified licensed plants. They have successively filled and produced in more than 40 domestic beverage plants. However, domestic beverage plants are generally old ones, with small scale and lack of funds and talents, Coupled with the fierce competition in the beverage market... And other difficulties, the development is relatively slow. Some developed rapidly in the first few years before they were put on the market, and the prospect is promising. However, due to the lack of advertising and market promotion, they began to decline in the next few years. Some filling plants had a difficult life because of enterprise mechanism problems, which affected the operation of the beverage branch plant. Finally, the head plant went bankrupt, It also led to the closure of profitable beverage factories. If we want to achieve greater development in the future, we must increase considerable market input costs
after it was put into the market, Guangzhou's "Baile" main agent did not engage in special filling, but basically sold the main agent without trademark. The filling plant used its own trademark after filling the beverage. In recent years, it began to produce the special main agent, "Pepsi Asia" beverage main agent, which was produced and supplied by it, but not sold to others
Coca Cola and PepsiCo's two wholly-owned concentrate plants in Shanghai and Guangzhou are specialized in producing foreign brand beverage main ingredients. Since they were put into operation, they have been providing main ingredients to filling plants in China. Coca Cola officially established Coca Cola (China) beverage Co., Ltd. in Shanghai Shenmei concentrate plant last year. Coca Cola currently has more than 20 licensed filling plants in China, PepsiCo has more than 10 authorized filling plants, all of which use the main agent to fill beverages. They still implement an effective authorized filling system, which has made great progress in recent years
the main ingredient factories above mainly produce carbonated beverage ingredients. In 1995, the total output of beverages in China reached 9.82 million tons, exceeding the target of 6million tons in the eighth five year plan, including 5.2 million tons of carbonated beverages. According to incomplete statistics, about 2.06 million tons of the 5.2 million tons of carbonated beverages in that year were produced with the main agent, which was mainly provided by the above-mentioned main agent factories. The carbonated beverages produced with the main agent accounted for 39.6% of the total output of carbonated beverages in China, The plan to produce beverages with main ingredients in the eighth five year plan has been realized, accounting for 1/3 of the total
at present, carbonated beverages are mainly used in China, and few of other beverages use the main agent. Tianjin Jinmei beverage company started early in this regard, and successively developed the main agent of "tianyudi" brand fruit juice series, mineral water drinks and tea drinks
since 1996, in addition to the above-mentioned main agent production plants, several professional production plants producing main beverage agents have been put into operation in Sanmenxia, Beijing, Qingdao and other places. They only sell main agents and do not engage in special filling. In recent years, some essence companies provide formulas when selling essence, and the beverage factories purchase raw materials and prepare them according to the formulas; Some provide large packages of raw materials at the same time, and then prepare according to the formula; Some directly produce the main ingredients of various flavors and sell them to beverage factories, but only sell the main ingredients and do not engage in special filling
in recent years, the "xurisheng" iced tea has developed rapidly. Among them, the company has taken the road of "processing on behalf of others". The company has no production workshop. Its products are completely processed by other beverage factories and sold by itself. There are several "processing on behalf of others" manufacturers all over the country. The main raw materials are purchased and transported to the "processing on behalf of others" by the company. The company sends its own batching workers to the "processing on behalf of others", In the production of iced tea, it is prepared on site by its own batching workers. The whole batching process is controlled by the company and does not need the intervention of "agent processing" plants
the year before last, the "extraordinary Cola" came into the market and sold 73000 tons that year. They built their own beverage filling workshop. It is said that they imported the main agent from abroad for filling. At the same time, they also found "agent processing" outside. They only had two production lines to produce extraordinary Cola the year before last. Last year, they added 600million yuan to increase six production lines to expand their output, which reached 399000 tons last year. Their main task is to produce extraordinary series of beverages by themselves, Do not engage in special filling
in 1997, Tianjin Jinmei Beverage Co., Ltd. launched the "eye-catching" series of carbonated beverages through cooperation with Coca Cola, Shubhayan Sarkar, a chemical analyst of "f s", who was authorized to fill "f s" in 23 filling plants of the Coca Cola system, said: "backward integrated polymer manufacturers will better control the fluctuation of raw material prices. Eye-catching" beverages will soon open up the market. According to the results of the national food and daily necessities monitoring station of the State Administration of domestic trade in 1999, the "eye-catching" series of beverages has ranked first in the domestic brand carbonated beverages, which fully reflects The advantages of the "authorized filling system"
last year, the national output of soft drinks was 11.86 million tons, and the goal of 10million tons in the ninth five year plan was achieved ahead of schedule. It is estimated that the carbonated beverages accounted for 46.3% of the total output, about 5.49 million tons, and the carbonated beverages produced with the main agent accounted for about 3.24 million tons, about 59%. It is expected that by this year, the goal of using the main agent to produce carbonated beverages accounted for 2/3 of the total output of carbonated beverages in China. Many automobile main engine factories and parts factories will enter the Jinmin booth and will certainly achieve it
"centralized production of main agent" uses the main agent to produce beverages and realizes the main agent of beverage ingredients, which has been widely recognized and accepted by beverage manufacturers nationwide. Some old beverage factories are still producing concentrated liquid. Some of the wholly-owned, joint venture, cooperative and state-owned main agent factories built during the "Seventh Five Year Plan" period have developed rapidly, and some have developed slowly, but they are all committed to the development of this field. New main agent factories are constantly emerging, Essence companies also actively participate in the production of main ingredients, and some import main ingredients to produce beverages. However, some beverage manufacturers are still at the stage of on-site preparation due to various reasons, and have not used main ingredients to produce beverages
as for the "dispersed filling beverage", at present, it is in the state of "Eight Immortals cross the sea and each shows his magic power". Some engage in licensed filling and are listed for production to continuously expand the team of licensed filling plants. Some actively develop their own branches from Jinan experimental machine factory Jinan new era Gold Testing Instrument Co., Ltd., and some engage in "agent processing", some concentrate on filling, and some only buy the agent and use their own trademark. However, the industrial policy of "centralized production of main ingredients and decentralized filling of beverages" has proved to be an effective means to develop China's beverage industry. In the more than 10 years since the original Ministry of light industry launched this industrial policy, the production of carbonated beverages using main ingredients has approached the goal of "Ninth Five Year Plan" and the output of main ingredients is growing rapidly every year, especially in carbonated beverages, As for other kinds of beverages, we still need to make efforts to use the main agent to fill beverages, which needs to be further developed and developed. In short, in the 21st century, we should vigorously implement the industrial policy of "centralized production of main ingredients and decentralized filling of beverages"