The mobile reading industry standard set by the Mi

2022-08-06
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The Ministry of industry and information technology has formulated the mobile reading industry standard, and the number of users will reach 200million

at the "2010 China Mobile Reading Industry Forum" held in Beijing on the 21st, participants spoke highly of the prospects of the industry. At present, the Ministry of industry and information technology is formulating industry standards, and the General Administration of publishing will also support digital reading. It is estimated that the market scale of "digital publishing industry" in the whole year is expected to exceed 75billion yuan

the number of reading users will reach 200million

at the meeting on the same day, Zhang Yanan, a senior analyst of Analysys International, said that the number of users and market scale of China's reading market will still maintain a relatively high-speed growth trend in 2010. It is expected that the all micro Angel alliance will try to build a bridge between local governments and start-ups. In the future, the number of active users in the passenger car market will reach 200million, and the market share will reach 600million yuan

Zhang Yanan believes that there are four key forces in China's reading market: telecom operators, Internet mobile operators, terminal manufacturers and market terminal manufacturers. Among these four forces, telecom operators' pulling force on the market is relatively strong

at present, three domestic operators have started to plan reading business. In march2009, China Mobile announced that it would invest 500million yuan to build a reading base and customize TD readers in Zhejiang in the next five years, and comprehensively expand its content, terminals and channels. At the same time, He from Chinatelecom's reading business stressed: "Graphene is a low-density filler. Relevant technologies and business specifications have been completed, and content integration has just begun. China Unicom has adopted a cooperative approach. At present, more than 10 provincial companies have launched similar businesses.

Wang Qiang, director of the digital publishing division of the science and technology and digital publishing division of the General Administration of publishing, believes that digital reading itself is easy to spread, portable and leapfrog, which has laid a foundation for nationwide reading. He predicted that The digital publishing industry will exceed 75billion yuan this year

relevant standards are being formulated

however, with the rapid warming of the industry, some problems have also come to the surface. Zhang Li, director of the digital publishing research center of the China Publishing Research Institute, said that the development of the mobile reading industry still needs to solve the problem of standard unification of e-readers

in this regard, Zhou Jian, deputy director of the science and Technology Department of the Ministry of industry and information technology, said that the science and Technology Department of the Ministry of industry and information technology would further play the role of the industry competent department and actively promote the formulation of "mobile reading industry related standards", so as to promote technological innovation, promote the construction of the industry innovation system and better regulate the development of the industry

drive the common development of the whole industry chain

Huang Ji, vice president of Huawei software, predicts that by 2020, the sales of the entire "digital publishing" industry will account for about half of the entire publishing industry, and by 2030, 90% of the books will be published online

Huang Ji predicts that in the next five years, more than 30% of users should use e-books for mobile reading. By 2020, the sales of the entire digital publishing industry will account for about half of the entire publishing industry. By 2030, 90% of the books will be published in online versions. There are also some trends in overseas markets. Let's learn more about this trend. Some of the most famous operators in the world are working in the direction of mobile reading and publishing, such as Singapore Telecom, which is the trend of the whole industry

insiders said that the whole mobile reading industry chain consists of four parts: the first is the traditional telecom operators, which provide network support. The second is the Internet and media providers, which can provide a lot of reading content. The third is technical support, including companies like Huawei, so that the whole business can develop stably. The fourth is terminal manufacturers, enterprises that provide various differentiated services, so as to create an open and cooperative mobile reading industry chain. Shanghai Securities News

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